Concepts, which opened in 1996, has been collaborating with New Balance since 2008. It celebrated its new store opening in New York City last fall with the debut of the Rosé version named for pink champagne. General operations manager Deon Point expected the bright orange “Luxury Goods,” with a price point of $235, to sell out within minutes.

Concepts x New Balance

photo credit Concepts x New Balance

Concepts x New Balance are manufactured in the USA just 200 miles away in Skowhegan, Maine. The collaboration between the Brighton-based footwear company and the Cambridge-based retailer has grown a customer base that ranges from sophisticated shoppers partial to New Balance’s heritage to the teenagers excited about limited-edition kicks.


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