THE CHRONOFY WATCH GUIDE™ is the industry’s most ambitious and comprehensive database that is quickly attracting the attention of jewelers, pawnbrokers and independent dealers alike. Headed by Joseph Akar, a 22 year veteran of the watch industry and one of the most prominent pre-owned watch dealers in the country, the guide will provide subscribers with an easy to use tool finally taking the guesswork out of luxury watch pricing. One of the US’s top five jewelry chains has already signed on to be one of the first subscribers.


Rolex The Oyster Perpetual GMT Master IIPhoto credit Rolex

The Guide will be released quarterly complete with color photographs, reference numbers and descriptions of hundreds of luxury watches. The guide provides suggested current values for each watch based on its condition — “Retail”, “Mint”, “Average” or “Rough”. In addition to updated quarterly printed versions of the guide, subscribers will now receive 2 bonus electronic PDF copies and a mobile app is currently in development.

Founded in June 2013, The Chronofy Watch Guide™ is the only pre-owned watch valuation and information source trusted and relied upon by the watch industry. Each quarter the company provides the most market-reflective values in the industry through a four color printed magazine, its top-rated website (, and soon to be launched Chronofy Mobile App. 

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