Hermes Indian Sari For luxury brands India remains the #2 best place to find luxury consumers to buy. What makes India so strong is Delhi and Mumbai as the best places to find luxury target audiences. The focus on India’s luxury market is a combo flavor of strategic luxury marketing being used by top luxury …
May 2012
Showing: 7 - 12 of 14 ArticlesLuxury Brand Social Media PRVCY Jeans Celebrity Placement Giveaway Contest
All the talk in Hollywood is about PRVCY Jeans which all started with a luxury brand social media campaign being endorsed by celebrities. The impact of luxury social media campaigns is the new luxury brand marketing appeal. Many luxury brands are focused on giveaway contests to attract a cult following of fans and followers. Omni …
Luxury Car Newness A Bigger BMW 3-Series For China
Sometimes the most expensive may not be the best way to enter a market. With that said BMW is changing the way they plan to target ultra luxury Chinese consumers. Not a bad luxury PR move and we at MosnarCommunications.com is calling this the smartest luxury PR move maybe ever. When the numbers are …
Caution To Luxury Brands Competing For Chinese Luxury Consumers
The luxury brands with the deepest pockets are wowing Chinese luxury consumers. However, the problem is that many luxury brands are not able to keep up because of the expensive demands of China’s ultra rich. The target is on those who spend more than around $158,000k on luxury goods and services. So what fancies the …
The America’s Cup Club Lounges at The BAUERs
History and technology, tradition and innovation, progress and sustainability: Today’s Venice is a story of the old and the new, the ancient and modern. Just like the America’s Cup, the oldest trophy in international sport, that has a new, exciting, modern look. Embracing the ‘new’ America’s Cup is the evidence of this duality in Venice, …
Luxury Brand PR Secrets To Getting Massive Publicity For Events
The best way to turn up brand awareness is to hold an event. However, the problem that most companies experience is that after the event or even leading up to the event they receive very little publicity exposure. In fact, many companies report spending more on the event than the return received for the investment. …
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