Gucci Handbag Luxury Digital Marketing Selling Secrets

Every luxury shopper knows purchasing a Gucci handbag is a very special experience. So for luxury shoppers “how do they arrive at purchasing a Gucci handbag” the ultimate luxury goods item??  Where luxury shoppers “opt to purchase” their next Gucci handbag will be the most important buying decision to make. Is it best to select…

Top Five Luxury Shopping Gift Ideas

Luxury shopping online is surging and luxury brands need to create digital marketing campaigns that will drive revenue growth. This means that luxury brands can easily right now increase profits by tapping into holiday gift idea trends. Increasing online digital revenue earnings well beyond the holiday season…. Luxury Shopping Gift Ideas   These are the biggest…

Issa PR New Agency Of Record For Novalia

Issa PR specializes in luxury strategy and public relations, recently named new agency of record for Novalia. The agency will focus on expanding public relations for  innovative tech company Novalia as well as strategic partnerships and sponsorships in 2017. Novalia was founded by Dr. Kate Stone, an illustrious TED Talks speaker – with a degree in electronics and a…

Observer Names Top Picks For NYC Best Luxury PR Agencies

Observer has spoken and we couldn’t agree more! Recently naming best picks for NYC top PR firms. These luxury PR companies offer a niche for being “specialist at their craft” among 10 major categories ranked by Observer as the influencer leader in their industry. Observer filled just 50 slots to highlight the top PR firms…

Mercedes-Benz Collaboration With Google Assistant

Mercedes-Benz will bring their customers a new collaboration with Google Assistant in 2017. Both hoping to achieve their long-term goal of creating an intelligent ecosystem around cars and leveraging cutting-edge technology to make everyday life more convenient for their customers. This new integration will allow Google Home users to send destination to their Mercedes-Benz Cars; set and…

Coach Names Selena Gomez New Face Brand Ambassador

Coach goes on the record and makes it official, actress and singer Selena Gomez is their new face brand ambassador! The powerhouse collaboration with Coach and Gomez will be wide ranging and commence with Selena appearing in Coach’s fall 2017 fashion campaign. It will also include a special design project with Coach Executive Creative Director Stuart Vevers. …