Luxury Brand Digital Marketing Portal
Ask any luxury brand about their marketing and promotions strategies for 2011 and social media will be on the top of the list. Finally and a long time coming in 2010 luxury brands started to recognize the importance of having an online identity. We saw many major luxury brands open commerce sites and start to …
Emerging markets offer a goldmine of revenue potential for Western luxury brands. It is important to tailor luxury PR campaigns when targeting Chinese, Indian, or Brazilian consumers by far the hottest luxury audiences right now. Western luxury brands are still favorites among the top emerging markets so customizing luxury campaigns can equal a lot of …
All the buzz in the luxury world today is about Beyonce, Julianne Moore and Lauren Hutton! The brand awareness goes to Tom Ford for putting together an amazing catwalk! During the Tom Ford’s Spring/Summer 2011 fashion show for NYC’s fashion week they managed to pull off a secretive show with A-Listers working the catwalk. Smart …
Will your luxury brand be a Rockstar in 2011? Gone are the days of the all so exclusive luxury branding techniques. Competition is going to be very fierce among luxury brands this year. Especially, for luxury brands in the battle of purse wars. Influence will become the single most sought after request for every luxury …
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