Month

December 2012

Showing: 19 - 24 of 30 Articles

Wealthy U.S. Women Love A Coach Handbag Also Adore Kors

Among high-income U.S. women, Coach is the best-known (70%) and most frequently purchased (24%) brand in the past year, but ranks tenth on the overall LBSI with a score of 7.19. Judith Leiber earns the highest LBSI score (7.72) with exceptional strength in customer evaluations of materials, design and exclusivity. Leiber is also deemed the brand …

Luxury PR The Women’s Luxury Guild Adds Boardroom Diversity

The Women’s Luxury Guild has put in place programs and incentives for luxury corporations and executives all designed to provide helpful integration to empower and educate female employees and luxury industry entrepreneurs. Events and programs which are significant to demographics accounted for within the guild are centered on pertinent awareness building such as fashion weeks …

Four Best Holiday Campaigns For Luxury Brand Value and Lifestyle PR Connection

Luxury is a perception and how consumers perceive luxury is through lifestyle. Many of the top leading luxury brands in the world today view themselves as luxury lifestyle brands. To connect with wealthy consumers it is very important to engage and influence the environment that they live in. MosnarCommunications.com offers luxury PR, lifestyle, and brand …

Selling Luxury Shopping Online Amazon.co.uk/premium vs. Net-a-Porter

Luxury consumers are now eager to shop online for luxury goods.  Net-a-Porter is the pioneer for selling luxury online. Well, Amazon is the King at selling online. Now, Amazon wants some of the luxury selling online retail action mainly held by Net-a-Porter. The online giant debuted Amazon.co.uk/premium which stocks brands including Vivienne Westwood, 7 For …

Luxury Brand Gurkha Creates Delta Forces Rarest Cigar In The World

Gurkha is one of the most famous brands of luxury hand-made cigars. Having extraordinary quality and premium blends of tobacco, Gurkha is known for limited release and rare tobacco products with outstanding and artistically oriented packaging. More information on Gurkha Cigars can be found on the company’s website: www.gurkhacigars.com or on Facebook: Gurkhacigars Twitter: @Gurkhacigars. …

Luxury PR Lincoln Brand Super Bowl Commercial Debut May Be All Wrong

With a price tag of around $8 million dollars for only a 60 second spotlight the Lincoln brand is ready for a first ever Super Bowl commercial debut. Sharp to detail the luxury PR campaign is focused on targeting progressive luxury consumers. These are individuals who generally buy for self satisfaction over desire to flaunt …