When it comes to affiliate marketing luxury brands are finally starting to get serious and are now mostly on board with this money making referral system. As the new “It” digital marketing trend is affiliate marketing promotions and building the right media publisher relationships will be key.

Affiliate Marketing

Affiliate Marketing Jimmy Choo Mosnar Communications Digital Marketing For Luxury

How luxury brands think of affiliate marketing today is changed now.

Myth About Affiliate Marketing Changed 

For a long time, luxury brands were reluctant to adopt affiliate marketing as part of their digital strategy, whether simply because they felt that it didn’t add any value to the brand, or even worse it could damage the brands reputation! However, over recent years the affiliate marketing industry has diversified, developing publishers and innovative ideas which actually address the needs of luxury brands.

When a dress goes viral because of an affiliate marketing digital strategy.

How to Make a Dress Go Viral

Fashion business has changed. Over the past decade, the spotlight has shifted from the “it designer” or “it model”, to focus on young upstarts and digital influencers. It’s not only about getting your garments on high-profile celebrities; it’s about getting your garments on those with the largest social-media followings. Likes and followers translate to power. And that power translates to sales. Welcome to the next generation of digital fashion.

For proof, look no further than the world’s biggest luxury store, operating 24 hours a day and in more than 180 countries: Net-a-Porter. It took just four years for Net-a-Porter to become profitable.

Why Change Your Mind About Affiliate Marketing 

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

But no longer. Affiliate marketing has truly come of age.

Affiliate Marketing Can Be An Alternative To Content Marketing 

Forrester’s affiliate marketing report projects a compound annual growth  rate of 10 percent from 2016-2020. In 2020, more than $6.8 billion will be spent on the tactic.

Consumers have more information than ever before at their fingertips, and the Internet has also given them unprecedented amounts of content to search through. As a result, they are more marketing savvy than previous generations, sophisticated and precise in their desires.

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