2017 Porsche Panamera world premiere in Berlin accompanied by a spectacular display of lights, music and choreography. Over 300 international media representatives – as well as guests from business, sports and the entertainment industry – were able to view the second generation of the sports sedan for the first time. The new 2017 Porsche Panamera, which has …
Coach and Disney Join Forces In Luxury Brand Campaign
Coach and Disney join forces for a limited-edition collection featuring Mickey Mouse designs on Coach leathergoods and ready-to-wear fashions. Mixing the irreverent with the iconic, the collection will launch exclusively in a specially-designed concept at the Coach store in Soho, New York and at Colette, the celebrated store on rue St. Honore in Paris. It will release …
Caesar Palace Past To Present Lessons In Anniversary Celebration
Caesars Palace new luxury PR media campaign proves why the brand has continuously evolved through the past five decades to become the leader on the Las Vegas Strip. From bringing the biggest names in entertainment including five-time Grammy Award winner Celine Dion to an unmatched collection of celebrity chefs, top sporting and special events, luxury …
Baccarat Hotel NY Launches Luxury History Experience Campaign
Baccarat Hotel NY introduces a luxury PR campaign based on history and experience. Baccarat Hotels & Resorts launched in March 2015 with the opening of its flagship New York property, followed by Rabat, Morocco, in 2016, with additional openings in Dubai and Doha over the course of the next several years. Baccarat debuted The Heritage …
House of Britannia, GM’s Luxury Brands Demand, And Millennial Generation
Top breaking stories for luxury brands from major moves to set backs. What’s launching soon and who’s making power moves selling luxury goods, products, and services week ending June 3, 2016. Luxury Brands Luxury is a perception and luxury brand identify is important as brands are losing control over their message when connection with high-end …
Inside VERO WATER Luxury Marketing As The Water Brand Of Choice
VERO WATER managed to create a sensational luxury marketing campaign that produced a demand for the brand to be the leading water brand of choice. In just a few years, Vero has rapidly become the “water brand of choice” among a growing number of the most celebrated chefs and awarded restaurants, hotels and spas – and …
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