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RCI Rolls Out ListEngage Email Marketing Campaign

RCI, part of the Wyndham Worldwide family of brands, announced  that the company has worked with ListEngage to roll out an innovative new communications platform for its customer transactional emails leveraging the Salesforce Marketing Cloud. ListEngage is a Salesforce partner and has been committed to helping clients succeed on the Salesforce Marketing Cloud since 2003. …

TBWA\Chiat\Day Nabs Erin Riley Adding Diverse Marketing Background #TBWA

Erin Riley has been named President of the agency. Riley joins TBWA from San Francisco-based retailer Old Navy, where she served as VP, Marketing and Brand Engagement. She will report to TBWA\Worldwide President and CEO Troy Ruhanen. TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com), a top ten ranked global advertising network that holds Disruption® at …

Mr. Burberry Public Relations Campaign Overview #LuxuryBrands

The new public relations campaign from Burberry focuses on the story telling of the bottle that is inspired by the black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas …