Luxury Brand Digital Marketing Portal
50 top models from Asia walked for the much-hyped Fendi show. After weeks of drama, which included anti-fur protests and rumors of cancellation, the Fendi F/W fashion show went off relatively smoothly on Thursday. The event was a PR extravaganza for both the luxury brand and the new, much-hyped Seoul landmark of Floating Island, where …
Gucci is 90 and, given that the luxury goods industry is rarely backwards in coming forwards where the promotion of a big brand is concerned, if you didn’t know about its birthday already, you soon will. Festivities have so far included a standout women’s ready-to-wear collection harking back to spirit of the label in the …
PARIS/ New York . Big luxury goods companies will be pressured to make acquisitions to grow even as stocks of high-end retailers and brands make deals pricey and some targets are reluctant to even listen to offers. “If I’m a Gucci or LVMH , I am confident I can do more faster with a given …
8:00 am, Nov 24, 2010, in front of the H&M store in Myongdong, Seoul. There are several hundred people waiting in line for the opening of the new H&M store. Some of them arrived here at 2:00 AM, and some of them passed a whole night in front of the store. Some of them just …
Inside the world of fashion all the public relations buzz is around being social. The race is to dress up your fashion brand using social media strategies to target the 21st century customer. A solution to reach the customer likely to find out about fashion via a Tweet or FB post. Twitter, Facebook, and blogs …
We say this all the time, luxury is a perception. So the fact that PPR the masterminds behind Gucci wants to make Puma a luxury lifestyle is no surprise to us at MosnarCommunications.com . So what is defined as a lifestyle? Well this is where PPR has a real advantage because when it comes to …
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