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Ritz-Carlton COO Dishes About Expectations From Luxury Travelers

photo credit Ritz-Carlton As one of the most iconic luxury brands on the market today Ritz-Carlton is leading the luxury travel industry. When it comes to expectations from luxury travelers recently Ritz-Carlton’s COO discussed their focus in this area with Skift. Ritz-Carlton brand boasts 87 hotels located in 29 countries. Herve Humler, a founding team member, today …

NetBase Study Evaluates Luxury Brands Social Media Perception

photo credit Tory Burch Resort 2015 If it is true that theory guides research “which it is” every luxury brand should evaluate their social media perception. It’s still a major debate among luxury brands “to do social media” or not. I must first personally express that paid social media influence never returns the same brand awareness …