Luxury Brand Digital Marketing Portal
Louis Vuitton is making some big moves and holding on to the lead as ranking superior as the top luxury brand. With Interbrand’s Best Global Brands 2017 ranking the veteran a the top of all luxury brands. While Apple, Google, and Microsoft are the three most valuable brands, Louis Vuitton held its position at 19, Hermès …
KOL Marketing is the hottest weapon driving luxury PR style. While Influencer marketing is widely used in social media. The power of KOL marketing is driving digital media to new levels. KOL Marketing vs Influencer What we do know is that KOL marketing is crucial for luxury brands in China these days. As the digital age …
Luxury brands have a digital marketing problem on their hands, but they know this already…”Is there a magic formula for luxury brands to attract more customers to buy their luxury goods?” The answer to that intriguing question is Y-E-S! Luxury Brands However, luxury brands must stop focusing so much on social media engagement and start …
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury) …
Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers …
Owning the best luxury credit card is the secret advantage for how-to rack up some major travel credits. Knowing which card offers have the best rewards is the secret to scoring superior luxury travel credits. It just makes huge sense to pay for card memberships, that in return offer larger savings value and perks for …
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