For luxury brands online retail is still a topic of concern. The problem remains for online retail the experience among luxury brands simply lack the exclusivity. There are many online retail practices that luxury brands can provide. However, most have not learned how to improve upon the online retail experience to fit ultra luxury goods. …
Luxury Brand PR
Showing: 61 - 66 of 70 ArticlesWhy Luxury PR Is The Best Defense Against Luxury Counterfeit
As the popularity of luxury brands grow so is the demand for luxury counterfeit products. Not taking the rise of fake imposters lightly luxury brands are fighting back to protect brand credibility. Luxury brands have always depended on exclusive consumer relationships to combat counterfeit demands. Now that more luxury brands are open to online …
Caution To Luxury Brands Competing For Chinese Luxury Consumers
The luxury brands with the deepest pockets are wowing Chinese luxury consumers. However, the problem is that many luxury brands are not able to keep up because of the expensive demands of China’s ultra rich. The target is on those who spend more than around $158,000k on luxury goods and services. So what fancies the …
Luxury Brand PR Secrets To Getting Massive Publicity For Events
The best way to turn up brand awareness is to hold an event. However, the problem that most companies experience is that after the event or even leading up to the event they receive very little publicity exposure. In fact, many companies report spending more on the event than the return received for the investment. …
New PPR Five Year Sustainability Plan What Luxury Brands Can Learn
In order for luxury brands to survive sustainability is key. So no matter what economic recession or depression occurs the luxury brand is built to last. Mega luxury brand PPR is mastering luxury PR by communicating with their public audience. No secrets PPR is announcing how they plan to sustain over five years. Luxury brands …
BEYONCÉ Luxury Branding Celebrity PR World’s Most Beautiful Woman
So 30 is looking good for Beyonce, she is a 16 time Grammy winner. Also an actress and a style and beauty icon. Plus mother to new daughter Blue Ivy, who will likely set fashion trends for kids designer style like her mom. She has mastered Hollywood marriage being married to husband Jay-Z lasting four …
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