Luxury Brand Digital Marketing Portal
The launch of NKILI reminds us of everything exceptionally pretty. For good reason because NKILI means “Seeing Beautiful Things” and plans to take women’s luxury shirt to the next level. The brand concept is that the shirt is the single most important garment in a wardrobe. A luxury PR statement that delivers a message and …
If luxury brands are to sustain they have come to realize that top talent is the frontier. So with that said many leading luxury brands are changing guards in leadership. Out with the old and in with the new. As many as 14 new presidents, chief execs, and chief financial officers and creative directors …
Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …
Luxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media attention. Stars score big pay days to sit front row with perks of freebie clothes and accessories. The celebrity and the luxury brand both partner …
You must be logged in to post a comment.