Luxury Brand Digital Marketing Portal
“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present …
The Haute Couture has continued to shrunk. But, Maisons’ like Dior and Chanel proceeds their work in the ateliers under the roof, because, the Haute Couture as experimental field for marketing-tools is unpayable. New designers are coming through and new markets were accessible. Sidney Toledano, Dior’s chief executive – “This is not a question of …
The China luxury market is a big target for virtually every major luxury brand. After all China is only the world’s fastest growing market for luxury goods and by 2015 is forecast to be the top buyer of luxury goods such as cosmetics, handbags, watches, shoes and clothes. Most Western fashion brands have already recognized …
Most often when luxury consumers think of affordable luxury generally they think lesser. Truly the cult following of the most successful luxury brands such as Louis Vuitton and Hermes are not viewed as affordable luxury. At least up until now have not been thought of as affordable luxury. During 2009 when the luxury industry experienced …
Beau-Rivage Palace in Lausanne, Switzerland will be the host location for Financial Times “FT Business of Luxury Summit” which will take place from June 5th – 7th 2011 running in its seventh year. The focus for this year is titled What Price Luxury? Likely many luxury brands want to better understand how to really define …
Only just when we thought that we had seen it all when it came to new collections. Next up comes Bottega Veneta men’s wear fall winter 2011 / 2012 collection. Releasing the announcement from the fashion central of New York, NY Bottega Veneta is doing something a lot different by adding urban luxury appeal to …
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