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‘Captivated’ – Mercedes-Benz Fashion Campaign

“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present …

The Haute Couture As Experimental Field

The Haute Couture has continued to shrunk. But, Maisons’ like Dior and Chanel proceeds their work in the ateliers under the roof, because, the Haute Couture as experimental field for marketing-tools is unpayable. New designers are coming through and new markets were accessible. Sidney Toledano, Dior’s chief executive – “This is not a question of …