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Luxury Brands

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Richmond’s $2.8 Billion Earnings Proves China’s Obsession With Luxury Brands

The writing was on the wall last year as Chinese luxury consumers were vastly purchasing luxury goods. But today when Swiss luxury goods maker Compagnie Financiere Richemont reported earnings with a 23% increase for the quarter ending in December for 2010, Chinese love of luxury brands became more relevant. No secret that Chinese heart Cartier …

Luxury Brand Social Shopping and Lifestyle Newsletter Engagement

Social shopping is so hot! So hot that in fact both Facebook and Google have recognized the revenue potential for this market. Particularly for luxury brands social shopping online is the new frontier in a major way. Which has prompted more major luxury brands to setup online shopping, a practice that was never used before. …

Becoming The Next Big Luxury Public Relations Agency Of Record

It’s a new year and 2011 is highly anticipated to be the come back year for luxury brands. Which is leading many luxury brands in search of a public relations agency of record. In the past most big agencies who shall remain nameless got clients on their big names. Today luxury brands now recognize the …

How To Adopt The Urban Luxury Concept That Made Cadillac Fastest Growing Luxury Brand In 2010

Location, location, location is the concept for urban luxury and Cadillac redefines how to profit from this theory. The element  of concept planning is that theory guides research. In 2010 Cadillac reported double digit gains in New York, Los Angeles, and Miami all three locations known for their urban luxury lifestyle. No shocker that Cadillac …