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Luxury Brands

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China’s Fashion Bloggers Next Big Seeding Celebrities for Luxury Brands

As luxury brands continue to scramble for strategies to target super rich Chinese consumers. A solution to gain credibility is to win China’s fashion bloggers. Actually, luxury brands are gifting China’s fashion bloggers like they are top celebrities. The credibility value that China’s fashion bloggers hold to influence Chinese consumers to purchase luxury goods is …

Cartier Says No to Branding As Luxury Hotel, Yes to Targeting China Luxury Market

No secret that Cartier is the leading luxury brand in China. Which the Asian luxury market growth presents an open opportunity for luxury brands to expand. Cartier seemingly gets it when it comes to brand recognition and identity focus. The established luxury brand is one of the world’s oldest luxury jewelers and watchmakers started in …