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Japan’s Earthquake | Economical Effects For Brands – Louis Vuitton

Tuesday March 15, 2011, 11:50 AM – Official statement by Yves Carcelle, Chairman and CEO of Louis Vuitton: “Louis Vuitton has been present in Japan for over thirty years and our hearts are with the Japanese people in these hard times. We are greatly saddened by this tragedy and we express ours sinceres condolences.” LVMH …

Five Ways To Recreate Life After Oscars 2011 PR Buzz

Did your luxury brand product or services make it on the red carpet or in the luxury gifting suites at the Oscars this year? If so you can still make good on your return of publicity exposure from the 2011 Academy Awards. Here is a quick rundown of how to achieve massive exposure and turn …

The Haute Couture As Experimental Field

The Haute Couture has continued to shrunk. But, Maisons’ like Dior and Chanel proceeds their work in the ateliers under the roof, because, the Haute Couture as experimental field for marketing-tools is unpayable. New designers are coming through and new markets were accessible. Sidney Toledano, Dior’s chief executive – “This is not a question of …