Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China. Download the full rankings and key highlights from …
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Luxury PR
Showing: 43 - 48 of 229 ArticlesLuxury Lifestyle PR First Look Sands China’s Celebrities A Night of Stars
Celebrities gracing the red carpet, to the delighted screams and cheers of their fans, included Sammo Hung, Carol “Dodo” Cheng, Frances Yip, Chang Chen, Wu Chun, Ekin Cheng, Chilam Cheung, Karena Lam, Grasshopper and Sandrine Pinna, along with Vincent Kok and Sire Ma, who were masters of ceremony at the gala dinner – a celebration …
Luxury Brand Campaign Kate Moss Debuts For Stuart Weitzman Spring 2013
This is the first time that Kate Moss has modeled in an American shoe designer advertising campaign that is strictly devoted to shoes in her two decade modeling career. She was selected as the new face of the brand because of her international fashion status as well as her personal trend-setting cult style. Kate Moss …
Luxury Lifestyle Meet The 10 Wealthiest Executives In The United Kingdom
With an estimated net worth of US$15.8 billion, Lakshmi Mittal, chairman and CEO of ArcelorMittal, topped the list. In second place is Mohamed Al Jaber , chairman and CEO of MBI, with a net worth of US$6 billion. Philip Green , director of Arcadia Group, came in third with a net worth of US$5 billion. …
Luxury Beauty PR Lancôme Adds New Mobile and Tablet Commerce Sites
The new mobile experience sites were designed and implemented by SapientNitro, an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware Commerce platform – the digital commerce solution also powering Lancôme’s ecommerce website, www.lancome-usa.com. Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the …
Wealthy U.S. Women Love A Coach Handbag Also Adore Kors
Among high-income U.S. women, Coach is the best-known (70%) and most frequently purchased (24%) brand in the past year, but ranks tenth on the overall LBSI with a score of 7.19. Judith Leiber earns the highest LBSI score (7.72) with exceptional strength in customer evaluations of materials, design and exclusivity. Leiber is also deemed the brand …
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