This is your big moment to score a luxury brand PR pitch spotlight. Never mind if you are not actually attending the 2013 Grammy Awards the most important thing is that you learn how-to use this red carpet affair to your own brand’s benefit. Take advantage of the Grammy Awards to highlight your luxury brand…
If the world is excited to watch Gangnam style there might be more excitement to experience the high society lifestyle for real. Something fresh and different is inside the distinguish man society of the Johnnie Walker House. A hot demand among elite Chinese billionaires is this well-established luxurious brand an insider right-of-passage. This attraction has…
Celebrities gracing the red carpet, to the delighted screams and cheers of their fans, included Sammo Hung, Carol “Dodo” Cheng, Frances Yip, Chang Chen, Wu Chun, Ekin Cheng, Chilam Cheung, Karena Lam, Grasshopper and Sandrine Pinna, along with Vincent Kok and Sire Ma, who were masters of ceremony at the gala dinner – a celebration…
Even Oprah can’t seem to let go of favorite things. After all it was her “Oprah’s favorite things” that made her a brand awareness sensation. So now after putting her favorite things on a shelve for two years she is gaining publicity buzz for brands once again. A group from The Conservatorium of Music in…
When it comes to scoring publicity Rihanna always knows how to make headlines. However, luxury PR is somewhat different and Rihanna’s camp may have to get some lessons in luxury public relations. The concept of a specialty 777 tour aboard Rihanna’s plane with press invites and fans? Sounds like a crash waiting to happen. …
At the annual gathering of North America’s top luxury real estate professionals, approximately 120 Realtors shared and compared marketing techniques and the best of the best were honored at the Leaders in Luxury networking symposium held in Charleston, S.C. in late October. Hosted by The Institute for Luxury Home Marketing (ILHM), the unique event brought…
