Dream Cruises just changed the game for cruise ship video tours with their new digital marketing campaign. The campaign was developed by Leo Burnett China. This time Dream Cruises in China uses creativity story telling with love to inspire Chinese travel. Featuring a fairy fantasy love story between an astronaut and mermaid.
“There seemed no better way to launch our brand than by bringing to life our brand icon, the mermaid, and the incredible story of our hull artwork,” stated Eric Leong who is Dream Cruises’s VP of brand marketing and communications.
The commercial will air as 30-second and 15-second spots on traditional and online broadcast channels, supported by an integrated print, outdoor, digital and social media campaign, with an extended minute-long “mini-film” version of the epic being released at a later date.