If you want to know what is hot and trendy to incorporate into a luxury PR campaign. Look no further, Gangnam Style is the hottest luxury PR sensational attraction.
Gangnam Styleb Youtube
The sociological significance, it seems, is that Gangnam is a Seoul neighbourhood where people are supposed to be rich, cool and classy. The singer, PSY (short for “Psycho”) says that the song (and of course, more importantly, the music video) is a satire on all those “posers and wannabes” who put on “Gangnam style” airs and “are trying so hard to be something that they are not”. OK, so it’s social comment, but not socialistic. In a way, quite philosophical: Be what you are and be cool with that.