Ivanka Trump introduced her Fall 2016 campaign with a giveaway to New York City, which is a tribute to the “multidimensionality of modern working women” highlighting her brand’s mission to inspire and empower women who work—at all aspects of their lives.

The campaign spotlights Ivanka and three other women and documents the many ways in which they work at their lives. Bolstered by a supportive circle of family and friends, who appear in the campaign video, each woman is pictured in her element, redefining what it means to be #WomenWhoWork.

Enter To Win The #WomenWhoWork Getaway Sweeps

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They even partnered with InStyle to giveaway the ultimate (all-expenses-paid) weekend trip to New York City!

Ivanka Trump

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The campaign profiles the women as an executive, an entrepreneur, a teacher and a stay-at-home mom—but their job titles are just part of who they are. Fans can even shop the look and also purchase Ivanka Trump’s dress.

Learn more about these four fall stars.

In 2007, Ivanka Trump launched a fine jewelry collection for self-purchasing women.  From there the Ivanka Trump brand was born.In 2011 the footwear collection launched and has since expanded to be an accessible lifestyle collection with apparel and accessories. The collection includes footwear for women and kids, women’s apparel, handbags, eyewear, fashion accessories, fragrance and jewelry. The brand comes to life on IvankaTrump.com, which is focused on inspiring and empowering women who work at all aspects of their lives. Daily content is tip-oriented and packed with practical takeaways. Weekly interviews highlight powerhouse thought leaders and rising stars. Offering smart, solution-oriented content, IvankaTrump.com provides expert career advice and tips for women who work. The Ivanka Trump Collection is available in over 800 stores nationwide as well as online and globally through select retail partners.

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