Luxury car brands are focusing on Concours d’Elegance to attract well-informed buyers.
Gone are the days of boring traditional auto shows (sorry Detroit), it’s now all about luxury events for exhibiting gorgeous cars in the most beautiful places and spaces.
Concours d’Elegance is a French term that dates back to 17th-century France, where aristocrats paraded horse-drawn carriages in the parks of Paris during summer weekends and holidays.
At a Concours d’Elegance event, prestigious vehicles are displayed and judged. The events progressed overtime when carriages became horseless and the gatherings became a competition among vehicle owners to be judged on the appearance of their vehicles. Today such events are often held at automobile shows exhibiting luxury motors, after racing competitions or, especially in the United States, as a fundraising event for charities.
To sell more luxury motors holding luxury lifestyle events is the best way to go!
Wealthy consumers that can purchase in the $500,000 & up range are attracted to exhibits, live music, celebrity appearances, art shows, and other lifestyle experiences.
Top Concours d’Elegance Luxury Car Events
| Boca Raton,
Florida, USA | Boca Raton Concours d’Elegance |
| Sydney, NSW,
Australia | Sydney Harbour Concours d’Elegance |
| Amelia Island, Florida, USA | Amelia Island Concours d’Elegance |
| La Jolla,
California, USA | La Jolla Concours d’Elegence |
| Montgomery,
Texas, USA | Concours d’Elegance of Texas |
| Lake Como,
Italy | Concorso d’Eleganza Villa d’Este |
| St. Augustine, Florida, USA | Riding Into History |
| San Marino, California, USA | San Marino Motor Classic (successor to the Los Angeles Concours d’Elegance) |
| Morgan Hill, California, USA | Coyote Creek Concours d’Elégance |
| Connecticut,
USA | Greenwich Concours d’Elégance |
| Cincinnati,
Ohio, USA | Cincinnati Concours d’Elegance at Ault Park |
| Hershey, Pennsylvania, USA | The Elegance at Hershey (The Concours d’Elegance at Hershey) |
| Forest Grove,
Oregon, USA | Forest Grove Concours d’Elegance |
| Plymouth,
Michigan, USA | Concours d’Elegance of America at The Inn at St. John’s (formerly Meadow Brook Concours d’Elegance) |
| Dyck Castle,
Germany | Masterpieces & Style |
| Crystal Springs, California, USA | Hillsborough Concours d’Elegance |
| Massachusetts, USA | Misselwood Concours d’Elegance |
| Keeneland,
Kentucky, USA | Keeneland Concours d’Elegance |
| California, USA | Pebble Beach Concours d’Elegance (arguably the most well-known of the Concours d’Elegance events) |
| Zurich,
Switzerland | Concours d’Elegance “Zurich Classic Car Award” |
| South Bend,
Indiana, USA | Concours d’Elegance at Copshaholm |
| Old Westbury, NY USA | Great Marques Concours d’Elegance on the Great Lawn in Old Westbury Gardens |
| Atlanta,
Georgia, USA | The Atlanta Concours d’Elegance |
| Kemble,
Ontario,
Canada | Cobble Beach Concours d’Elegance |
| Oxfordshire,
UK | Salon Privé |
| California, USA | Palos Verdes Concours d’Elegance |
| Nairobi, Kenya | CBA Africa Concours d’Elegance |
| Dayton, Ohio,
USA | Dayton Concours d’Elegance |
| Philadelphia,
Pennsylvania, USA | Radnor Hunt Concours d’Elegance |
| St. Michaels,
Maryland, USA | St. Michaels Concours d’Elegance |
| Padova, Italy | Stelle sul Liston Concours d’Elegance |
| Newport,
Rhode Island,
USA | Audrain’s Newport Concours & Motor Week |
| Manhasset,
New York, USA | Americana Manhasset |
| Melbourne,
Victoria,
Australia | Motorclassica: The Australian International Concours d’Elegance and Motor Show |
| Savannah,
South Carolina, USA | Hilton Head Island Motoring Festival and Concours d’Elegance |
| Knokke-Heist,
Belgium | Zoute Concours d’Elegance |
| Las Vegas,
Nevada, USA | Las Vegas Concours d’Elegance |
| Hilton Head
Island, South Carolina | Hilton Head Island Concours d’Elegance & Motoring Festival |
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