Luxury car brands are focusing on Concours d’Elegance to attract well-informed buyers.

Gone are the days of boring traditional auto shows (sorry Detroit), it’s now all about luxury events for exhibiting gorgeous cars in the most beautiful places and spaces.

Concours d’Elegance is a French term that dates back to 17th-century France, where aristocrats paraded horse-drawn carriages in the parks of Paris during summer weekends and holidays.

, Luxury Car Brands Promote Concours d’Elegance To Attract Buyers

At a Concours d’Elegance event, prestigious vehicles are displayed and judged. The events progressed overtime when carriages became horseless and the gatherings became a competition among vehicle owners to be judged on the appearance of their vehicles. Today such events are often held at automobile shows exhibiting luxury motors, after racing competitions or, especially in the United States, as a fundraising event for charities.

, Luxury Car Brands Promote Concours d’Elegance To Attract Buyers

To sell more luxury motors holding luxury lifestyle events is the best way to go!

Wealthy consumers that can purchase in the $500,000 & up range are attracted to exhibits, live music, celebrity appearances, art shows, and other lifestyle experiences.

Top Concours d’Elegance Luxury Car Events

Boca Raton,
Florida, USA
Boca Raton Concours d’Elegance
Sydney, NSW,
Australia
Sydney Harbour Concours d’Elegance
Amelia Island, Florida, USAAmelia Island Concours d’Elegance
La Jolla,
California, USA
La Jolla Concours d’Elegence
Montgomery,
Texas, USA
Concours d’Elegance of Texas
Lake Como,
Italy
Concorso d’Eleganza Villa d’Este
St. Augustine, Florida, USARiding Into History
San Marino, California, USASan Marino Motor Classic (successor to the Los Angeles Concours d’Elegance)
Morgan Hill, California, USACoyote Creek Concours d’Elégance
Connecticut,
USA
Greenwich Concours d’Elégance
Cincinnati,
Ohio, USA
Cincinnati Concours d’Elegance at Ault Park
Hershey, Pennsylvania, USAThe Elegance at Hershey (The Concours d’Elegance at Hershey)
Forest Grove,
Oregon, USA
Forest Grove Concours d’Elegance
Plymouth,
Michigan, USA
Concours d’Elegance of America at The Inn at St. John’s (formerly Meadow Brook Concours d’Elegance)
Dyck Castle,
Germany
Masterpieces & Style
Crystal Springs, California, USAHillsborough Concours d’Elegance
Massachusetts, USAMisselwood Concours d’Elegance
Keeneland,
Kentucky, USA
Keeneland Concours d’Elegance
California, USAPebble Beach Concours d’Elegance (arguably the most well-known of the Concours d’Elegance events)
Zurich,
Switzerland
Concours d’Elegance “Zurich Classic Car Award”
South Bend,
Indiana, USA
Concours d’Elegance at Copshaholm
Old Westbury, NY USAGreat Marques Concours d’Elegance on the Great Lawn in Old Westbury Gardens
Atlanta,
Georgia, USA
The Atlanta Concours d’Elegance
Kemble,
Ontario,
Canada
Cobble Beach Concours d’Elegance
Oxfordshire,
UK
Salon Privé
California, USAPalos Verdes Concours d’Elegance
Nairobi, KenyaCBA Africa Concours d’Elegance
Dayton, Ohio,
USA
Dayton Concours d’Elegance
Philadelphia,
Pennsylvania, USA
Radnor Hunt Concours d’Elegance
St. Michaels,
Maryland, USA
St. Michaels Concours d’Elegance
Padova, ItalyStelle sul Liston Concours d’Elegance
Newport,
Rhode Island,
USA
Audrain’s Newport Concours & Motor Week
Manhasset,
New York, USA
Americana Manhasset
Melbourne,
Victoria,
Australia
Motorclassica: The Australian International Concours d’Elegance and Motor Show
Savannah,
South Carolina, USA
Hilton Head Island Motoring Festival and Concours d’Elegance
Knokke-Heist,
Belgium
Zoute Concours d’Elegance
Las Vegas,
Nevada, USA
Las Vegas Concours d’Elegance
Hilton Head
Island, South Carolina
Hilton Head Island Concours d’Elegance & Motoring Festival