Luxury car brands are focusing on Concours d’Elegance to attract well-informed buyers.
Gone are the days of boring traditional auto shows (sorry Detroit), it’s now all about luxury events for exhibiting gorgeous cars in the most beautiful places and spaces.
Concours d’Elegance is a French term that dates back to 17th-century France, where aristocrats paraded horse-drawn carriages in the parks of Paris during summer weekends and holidays.
At a Concours d’Elegance event, prestigious vehicles are displayed and judged. The events progressed overtime when carriages became horseless and the gatherings became a competition among vehicle owners to be judged on the appearance of their vehicles. Today such events are often held at automobile shows exhibiting luxury motors, after racing competitions or, especially in the United States, as a fundraising event for charities.
To sell more luxury motors holding luxury lifestyle events is the best way to go!
Wealthy consumers that can purchase in the $500,000 & up range are attracted to exhibits, live music, celebrity appearances, art shows, and other lifestyle experiences.