Luxury digital models “are the future in fashion?” All the buzz in the fashion world is about Balmain ditching the Kardashian klan for #CGI computer-generated imagery models.
Luxury Digital Models Transformation
At 32, Balmain’s led designer Olivier Rousteing just changed the face of fashion forever!
Known for his “Balmain Army” of luxury brand ambassadors usually being Gigi and Bella Hadid, Kendall and Kylie Jenner and super short sister Kim Kardashian.
Now Balmain is advancing with the use of digital marketing strategies, by creating luxury digital models and transforming them into celebrities as brand ambassadors.
Brand Ambassadors #CGI
Introducing Margot, Shudu, and Zhi born thorough #CGI to represent inclusion for what the fashion world is still missing.
The future of fashion is diversity and inclusion. Where beauty trends can now reflect individual cultures and not a one size look that fits all.
The success of Fenty Beauty proved inclusion was not only missing but a needed necessity in the beauty world.
Social media beauty influencers should monitor this transformation and start making similar moves!
In the future, there will be more luxury brands teaming with #CGI models for collaborative campaigns.
Smart social media influencers should consider launching #CGI model versions of themselves. Modeling agencies must also consider creating #CGI models to offer diversity in the marketplace.
We are so in love with Margot, Shudu and Zhi…thanks Balmain we want the entire fall collection now!