Luxury brands now want in on a piece of the action. Many luxury brands are racing to nab China’s $73(US) billion annual luxury market spending. Where China’s wealthy cohort is composed of 50 million people and steadily increasing.
Luxury Brand Secrets To Attract China’s Wealthy Cohort Cult
Be Tech Savvy Smart
If you want to reach the wealthy cohort cult of China’s rich luxury shoppers, target young and tech-savvy consumers.
Be Among The Worthy
Host Online Store Events
Present custom and signature items through online partnerships via virtual stores. Take advantage of promotional opportunities through “Pop Up” event offerings. Attract wealthy Chinese customers through exclusive online store pop-up offerings.
Promote Gift Giving On Demand
Implement gift giving luxury digital campaigns on demand for Alibaba’s Singles’ Day, Chinese festivals, China’s Valentine’s Day, and more.