Roca Patrón is the product of a painstakingly meticulous – and today rarely practiced – process that starts with a tahona, a giant two-ton stone wheel hand-carved from volcanic rock (roca), that slowly crushes the cooked agave to break the bonds of fiber and release the rich agave juice. From here, both the juice and the agave fiber are placed together into wooden fermentation vats for 72 hours, and then distilled in small-capacity, handmade copper pot stills. Because of its intensive nature, it is believed that only a handful of the more than 150 working tequila distilleries in Mexico still utilize the tahona process.

Roca Patrón Family

Photo credits Roca Patrón

For tequila lovers with a taste for something new yet extraordinarily steeped in tradition, Patrón Spirits is honored to unveil Roca Patrón, the company’s first line of tequilas produced entirely from the labor-intensive, centuries-old tahona process. Made from only the highest-quality 100 percent Weber Blue Agave, each tequila in the new Roca Patrón family – Roca Patrón Silver, Roca Patrón Reposado, and Roca Patrón Añejo – is traditionally handcrafted at a specific proof, higher than the core line of Patrón tequilas, to create the perfect balance of flavors.

While Roca Patrón is the company’s first line of tequilas crafted exclusively from the tahona process, the process itself is nothing new to Patrón. From the brand’s very beginning, every tequila in the Patrón portfolio has included tahona tequila in the blend. The core line of Patrón tequilas, and Gran Patrón Platinum and Gran Patrón Burdeos, are created from a combination of tahona tequila and tequilas produced from the more modern roller mill process. Patrón has also recently introduced a tahona-only extra añejo, Gran Patrón Piedra.

Tequila Lovers  

The Roca Patrón line of tequilas are sweeter, earthier and more vegetal – with distinctive notes of roasted agave – than other Patrón varietals, exhibiting more complexity and slightly less citrus, pepper and fruit. The aged variants are rested in single-use American bourbon barrels – Roca Patrón Reposado for five months, Roca Patrón Añejo for 14 months; this differs from the core Patrón line, which are aged in a blend of new and used oak barrels. Through extensive experimentation and tasting, the Patrón master distiller team determined that the ideal flavor characteristics of Roca Patrón Silver came through at 45 percent alcohol (90 proof). Similarly, Roca Patrón Reposado is optimal at 84 proof, and Roca Patrón Añejo at 88 proof.

The Roca Patrón packaging was designed to evoke the rustic characteristics of this outstanding spirit. Bottles have the same design language as the other Patrón tequilas, with some special features including a distinctive medallion bearing Patrón’s iconic bee, and a color-coordinated, hand tied and finished rope.

The suggested retail prices for the Roca Patrón line of tequilas are $69.99 (750ml), $79.99(750ml) and $89.99 (750ml). They will be available first in the U.S., starting in Summer 2014, before making their way into additional markets across the globe.