MC Mosnar Communications

In the age of new media is the press release still an effective approach to pre-sell? After all you can now blog news and create some big buzz using social media networks. Who needs a press release when you have hundreds or even thousands of Twitter followers? Not to mention the MySpace and Facebook fans …

This is WHY Louis Vuitton remains the leader of the pack when it comes to defining luxury. Never a miss and always a hit Louis Vuitton has done it yet again. However, this is the most daring move I have ever seen Louis Vuitton take and certainly a step in the right direction which we …

OKAY, many STILL don’t GET Twitter! Yet the Twitter concept is absolutely ingenious and is the best branding tool in the world. However, there are businesses who don’t understand how to use Twitter followers to help grow and brand their businesses. So we launched PitchTwitter.com, not to confuse ANYONE PitchTwitter.com is not affiliated with the …

It may be hard to believe or too much bad press to remember when banks once were held by consumers as luxury brands. Just the thought of that statement gets a LOL today. However, long before we learned about the bad behaviors of financial institutions and insurance companies outrageous mismanagement problems these sectors were highly …

People don’t have to buy luxury and usually have to fall for luxury first to make a luxury purchase. So what does love have to do with branding luxury? Everything! The perception of luxury must be interrupted and what makes luxury brands attract luxury consumers is the love affair of luxury. How do you make …

Lately, Mosnar Communications, Inc has been doing some consulting on what steps luxury brands should be taking to sustain their brand image during the economic downtime. The most common question that luxury brands want to know is why should we care about getting in luxury blogs? Luxury blogs are to luxury brands what creditability is …