Luxury Brand Digital Marketing Portal
Could you seriously spot a luxury fake? If you had to identify a luxury brand fake from a counterfeit, do you think that you would be able to do so? I have seen some really and I mean really amazing luxury counterfeit products lately! With the best imposter or as the French say imposteur deception being distributed in India. So …
The year of 2014 for luxury brands will be all about the content marketing. Luxury brands who focus on content marketing will come out on top and those who don’t will see the value of their brand influence drop. Now more than ever luxury brands must be concerned about how to increase their brand awareness …
Porsche Cars North America, Inc. (PCNA), the exclusive U.S. importer of Porsche sports cars including the Macan and Cayenne SUVs and the Panamera sports sedan, announced it has once again set an all-time U.S. sales record, with 42,323 cars sold in 2013 (plus 21 percent over 2012). The previous record year for Porsche in the …
When it comes to driving more business to your luxury brand, the solution is not exclusive. It's not even privileged access that will lead you to more high net worth consumers. If you want more business for a luxury offering, you need to understand why product placement exposure is the best way to attract affluent …
The demand for luxury couture technology is on the rise. More luxury consumers are wanting technology offerings with luxurious lifestyle enhancements. Luxury public relations campaigns allow for luxury marketers to communicate the value of luxurious couture technology goods. Couture designs with technology presents solutions to improve upon quality of life. An emotional engagement that adds …
If luxury brands are to sustain they have come to realize that top talent is the frontier. So with that said many leading luxury brands are changing guards in leadership. Out with the old and in with the new. As many as 14 new presidents, chief execs, and chief financial officers and creative directors …
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