Luxury marketing is the ultimate solution to grow and sustain a luxury brand business model much faster! Summer season is the perfect time to reflect on a luxury brand’s purpose to generate exposure for a viral attraction demand in the marketplace.
Luxury Marketing Summer Ideas
These are three simple luxury marketing ideas to capture an audience this summer for “viral attraction” massive attention right now and beyond.
# 1. Text Promotions Luxury Marketing
Kendall and Kylie Jenner allow fans to call them for voice and text message communications. This allows the next generation of Kardashian sisters a.k.a Jenner sisters to collect a database of mobile numbers to send text messages later….pure luxury marketing genius!
# 2. Press Release Luxury Marketing
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
# 3. Curating Visual Content Luxury Marketing
Curating a visual story-line of content is the new IT factor for luxury marketing. Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
Luxury brand ambassadors are superior at curating visual content in luxury marketing campaigns.
Best of luck!