Around the world SoHo is known as one of the most acclaimed style capitals of the world. Home to hundreds of custom boutiques with specialty one of a kind finds. Likely why many of the best designers in the world show off their work in boutiques located in the SoHo district in New York City.
Interesting the SoHo district rose to fame as the It neighborhood for artists in the 1960s and 1970s. At the time space was very affordable because factories had vacated the area and artists utilized the space as lofts and studios. Offering a suitable environment with wide space and tall ceilings to create and store works.
The Kardashians who rose to fame because of reality stardom recently expanded their DASH brand with a store in the SoHo district. Dash NYC will compete with some of the most known luxury boutiques in the world including mega successful boutique Chanel. Which Kourtney Kardashian acknowledges opening a store in New York was much harder than Los Angeles and Miami where their other stores are located.
Kim Kardashian the most famous of the Kardashian sisters really put her stardom fame behind the New York SoHo project. Even starring in a new reality show with sister Kourtney on E!, “Kourtney and Kim Take New York” airing on January 23, 2011.
Will Kardashian fame impact the perception of the SoHo district luxury brand? Already the Dash NYC store has received some harsh reviews. However, there are a few pointers luxury brands can take from the K sisters. When it comes to online PR these ladies are masters at their craft especially leading sister Kim.
When visiting any Dash store don’t expect not to be tempted to give up your email address. They offer to keep you informed with exclusive insider’s information about hot merchandise if you do. Now who would not be tempted by that! As for in social media all the talk is always about Kim and her Twitter account making it even more tempting to want to follow.