No secret the world of Hip Hop heart luxury brand labels. The significance of value and price tags are held high inside this music driven universe. However, Jay-Z one of the most powerful Rappers and certainly one of the most influential known as a Hip Hop powerhouse spoke out against luxury labels not showing love back to Hip Hop artist.

He spoke out against an Cristal executive who, when asked by The Economist what he thought about Cristal Champagne’s relationship with hip-hop, said, “What can we do? We can’t forbid people from buying it.” Jay-Z birth name Shawn Carter felt this was an insult and to this day disconnects with any Cristal branding.

Now comes H.A.M. the most luxurious album cover for the Hip Hop community and likely ever created. At first glance it certainly reminds you of  Givenchy. Well that’s because it is! In a sort of way, the cover was designed by the luxury label’s creative director, Riccardo Tisci. And it is beautiful! Featuring platinum, jeweled crowns with a velvet lining and yes barking rottweilers. It would not be Hip Hop without the creation of platinum chains border.

The album cover is for a Kanye West’s latest single, featuring Jay-Z. “H.A.M”. (The letters are an acronym for “Hard As a Motherf*cker.” We did say it was Hip Hop, okay.

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