The Art To Selling Million Dollar Luxury Homes

Forget what you know about location, location, location…Instead, focus on value, value, value. Luxury homes sales are heating up and million dollar homes are in the hottest demand. Actually, luxury homes priced from $1 million to $2.5 million jumped 28.8 percent from 2012 to 2013. The biggest luxury home market winners are New York, Miami and Los…

The Luxury Experience Putting Customer Service Against Technology

Yes, luxury should be more exclusive and personal. However, can customer service address every need of affluent consumers today?  Luxury brands want to provide the best experiences possible to win customer loyalty. Many luxury brands have opted out of engaging with affluent audiences through mobile technology. Mobile commerce presents serious revenue earnings potential for luxury…

2014 Best Online Luxury Media Exposure #Luxury

Engagement connection between luxury brands and their desired target audiences is a hit or miss. Which is why luxury media exposure must present and offer value for luxury brands to reach affluent consumers. Not only will marketers who promote high-end offerings have to reach the right target audiences, they also must make sure the platform…