Luxury Brand Digital Marketing Portal
LA Muscle TV gives an up close and personal exclusive into “day in the life of a real billionaire” must watch. Following Turkish playboy Emir Bahadir around for an exclusive view of his ordinary or maybe not so ordinary daily lifestyle. Day In The Life Of A Real Billionaire Established in 1997, LA Muscle is a …
Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding …
Michael Kors is focused on ending world hunger. Watch Hunger Stop Campaign As part of its Watch Hunger Stop campaign, the luxury brand is also selling a limited-edition watch. The Bradshaw 100, $295 via www.michaelkors.com Philanthropy is nothing new to Michael Kors, which launched its Watch Hunger Stop campaign in 2013. Since then, the luxury brand has delivered more …
Engagement connection between luxury brands and their desired target audiences is a hit or miss. Which is why luxury media exposure must present and offer value for luxury brands to reach affluent consumers. Not only will marketers who promote high-end offerings have to reach the right target audiences, they also must make sure the platform …
David Beckham opened Belstaff House at 135-137 New Bond Street. The event marked the announcement that David Beckham will front Belstaff's Spring/Summer 2014 global advertising campaign, which will be photographed by Peter Lindberg and inspired by the late great Belstaff aficionado Steve McQueen. Photo credit Belstaff House. Beckham officially opened the doors to the 26,000 square foot historical building and greeted …
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