Three Things Luxury Brands Can Do To Target Customers In 2015

One of the biggest problems for any brand can be figuring out how-to identify their primary target audience. For a luxury brand this is the lifeline of their brand management and promise for how-to deliver luxury goods to the their best target audience consumer in the marketplace. Plus for luxury brands delivering this process is…

Why This Beverly Hills Mansion For Sale Made History

It seems a bidding war was behind the recent Beverly Hills mansion for sale making history with a record selling price tag of $70 million dollars. A Beverly Hills record and likely in 2015 we can expect high selling luxury real estate to be the record norm.Luxury Realtors should focus on demand and supply for…

UGG Australia’s Winter 2015 Campaign

With Beyonce and Jay Z hitting up Iceland in celebration of Jay Z’s 45th birthday earlier in the month, new demands for winter romance is high for couples. This is the perfect time  to serve up luxury marketing for winter romance getaways, fashion, style, guides, and more.  Photo credit Beyonce via Tumblr The UGG® brand (UGG) which is a division  of  Deckers…

Five Global New Strategies To Target China’s Luxury Market In 2015

That is no misprint, I plan to reveal how you can target China’s ultra wealthy from anywhere in the world. For the luxury market in China 2014, indeed was a significant game changer. However, targeting Chinese luxury consumers is still a smart move because economic development continues to grow at a fast pace in this…

Lessons From Nike As A Luxury Brand

All luxury brands should take notes on Nike’s transformation into the premium marketplace… Especially, “those emerging luxury brands” should try to understand what it takes to connect with high-end consumers. Okay, I know exactly what you might be thinking “this is Nike” so they would have no problem entering the luxury marketplace? Take lessons from…