How To Adopt The Urban Luxury Concept That Made Cadillac Fastest Growing Luxury Brand In 2010

Location, location, location is the concept for urban luxury and Cadillac redefines how to profit from this theory. The element  of concept planning is that theory guides research. In 2010 Cadillac reported double digit gains in New York, Los Angeles, and Miami all three locations known for their urban luxury lifestyle. No shocker that Cadillac…

Jennifer Lopez And Marc Anthony Branding Confusion Kohl’s vs. Gucci

Affordable luxury and high-end luxury are two different branding concepts. Which is exactly what one thinks of when comparing Kohl’s to Gucci. Recently, Jennifer Lopez and Marc Anthony announced they will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011. What’s the big…