The recession is here and luxury spas and resorts have an opportunity to really turn up some profits. People are stressed today more than ever and luxury spas and resorts offer a solution to reduce stress. Think of reducing stress as an opportunity to increase quality of life. What should luxury spas and resorts be …
July 2009
Showing: 25 - 30 of 33 ArticlesWhy Luxury Brands Are Folding and What Can Help Them Survive
I feel like I have to constantly keep reminding the media that luxury is still alive and well. Seriously, I just spoke to luxury yesterday. Luxury brands who fold typically don’t stop operating old traditional ways of marketing luxury. True if you continue to operate and promote your luxury brand the same as a hundred …
Oprah NOT Talking About Michael Jackson, How Luxury Brands Can Spotlight King of Pop
Sadly the King of Pop Michael Jackson passed away. The media has become obsessed with Michael Jackson coverage, covering his luxurious lifestyle along with his stardom. Jackson’s death is BIG media and also big luxury branding. Michael Jackson will become a luxury brand. I repeat Michael Jackson will become one of the world’s biggest luxury …
Why Luxury Brands Should Approach Social Media Differently
The art of luxury is a perception and many luxury brands want to enter social media but are also fearful about protecting their luxury image. Luxury is exclusive and often niche focused which can present cultural challenges within social media networks. Click here http://tinyurl.com/lkbufd find out how to make $250 to $873 working with Twitter …
Cameron Diaz Reinvents Celebrity Image Turns Madonna Look-A-Like
A-List celebrity Cameron Diaz shows she knows how to keep fans wanting more. Diaz has everyone buzzing about her new photos and creativity to reinvent her style. A celebrity is a luxury brand, an elite figure to behold. Attracting the right attention to a celebrity image is what keeps the offers coming in. Standing out …
Where Are The Kool LinkedIn Groups? I May Be Too Social Speaking Media
Is it me or the people on LinkedIn too corporate? On LinkedIn you must remain so politically correct at all times. Not a good environment for an addicted social media blabbermouth like me. All the while the CMOs and Directors of Marketing for large brands object to SEO strategies. Not to mention promoting Twitter on …