Luxury Brand Digital Marketing Portal
Every great CMO “Chief Marketing Officer” could use a hand finding the most influential luxury marketing resources. Ever wonder who should you tweet or engage on Twitter when it comes to luxury goods? Understandably, luxury brands fear social media because it unveils the exclusivity engagement. Not all social media channels are created equally and Twitter …
Hanging a SALE sign in the store window and on the website is all wrong. When it comes to selling luxury goods the word “sale” is a very bad four letter word for attempting to target or engage high net worth individuals. As luxury brands and luxury retailers fear the worst about the economy….there still …
Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. Dîner en Blanc – Paris now attracts nearly 15,000 people each year. What was a “friends and word-of-mouth only” event has grown into an international sensation celebrated on five continents. While the …
New York-based Concierge Auctions is the dominant player in the luxury real estate auctions sector, selling high-end properties worldwide through a transparent and market-based bidding process. Since its founding in 2008, Concierge’s business has spanned the globe, including 27 US states and 5 countries, and the firm has produced numerous record-setting sales. Concierge recently received …
It was not too long ago that celebrity A-List actress Jennifer Lopez made a play for Silicon Valley. Appearing at a venture capital conference in San Francisco a few months ago to talk about potential business deals with the tech industry. Lopez made it very clear that she was ready to take on a technology focused direction with …
Buick and its participating dealers recently introduced the 24 Hours of Happiness Test Drive, a 24 hour test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road. Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of …
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