Stop focusing on selling luxury goods to those who “can’t afford” to buy what you have to offer. That’s the biggest problem for the majority of luxury brands that I often encounter who enlist my consulting services for luxury PR media enhancement. If a luxury PR firm is only qualifying impressions by counts (likes, fans, …
September 2015
Showing: 1 - 6 of 16 ArticlesBurberry’s Womenswear Spring/Summer 2016 Show From London’s Kensington Gardens
Over 1000 guests attended including iconic Burberry campaign girls Kate Moss, Jourdan Dunn, Suki Waterhouse, Cara Delevingne, and Sienna Miller alongside its newest stars Clara Paget, Holliday Grainger, Amber Anderson, Oscar Tuttiett, Harry Treadaway andTom Odell. Other guests included Anna Wintour, director Baz Luhrmann, actors Benedict Cumberbatch, Chay Suede, Naomie Harris,Guey Lun Mei, Mélanie Laurent, …
The Instagram Effect Rise of Class Wars
Are luxury car brands buying into the flex of social media status? If you have more than a million social media followers “You get a car! You get a car!” …. However, it’s not Oprah giving out complimentary cars these days but it was Winfrey who introduced the concept of gift car marketing. Known as …
A Hot Red Porsche 918 Gift For Mark Webber
Mark Webber might own the world’s most wanted gorgeous hot red Porsche 918 Spyder on the planet. Webber is best known for being a ex-F1 driver and current Porsche factory driver and Le Mans racer. He can now be seen in his hot red Porsche 918 Weissach Package with white stripes. Porsche 918 For the Weissach package …
Jennifer Lawrence Converts Everybody Into Dior Addicts
At only 25 years old Jennifer Lawrence proves that being a stylish celebrity and Kentucky native has benefits. Making it as a Dior luxury brand ambassador is a stamp of approval for greatness. Such an elite honor granted to only A-List celebrities Lawrence joins Rihanna, Marion Cotillard, Natalie Portman and Sharon Stone. Her partnership with the Paris-based maison means she …
Maria Sharapova Turns Healthy Skin Investor Ambassador
Maria Sharapova is totally winning at life and especially when it comes to being a luxury brand Ambassador. Now Maria is showing her smart business skills off the tennis court these days. She came on as an investor for Supergoop a little over a year and quickly became a very important healthy skin investor Ambassador for …
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