Lexus LS is making big moves in 2018, with the fifth generation of its groundbreaking sedan. Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Driving a Lexus is not a luxury car, it’s a luxury lifestyle…. 

Can reducing price points make a new better luxury PR style statement? With a starting manufacturer suggested retail price of $75,000*, the LS 500 arrives with a base price that is $3,820 less than its current long wheelbase predecessor despite offering more power, comfort and safety than ever before.

2018 Lexus LS

The new hybrid LS 500h has a base price of $79,510*, which undercuts its competition by thousands of dollars while still offering exceptional comfort and performance, along with the convenience of over 600 miles of range on a single tank. Staying true to its hallmark as the original luxury disruptor, the 2018 Lexus LS flagship will give customers more for their money.

In addition, Lexus announced it will air a new commercial during the 2018 Super Bowl game next month.

2018 Lexus LS Flagship 2 Mosnar Communications

When it set out to redesign the LS sedan, Lexus reimagined what a flagship luxury sedan should be, as if it was launching the brand all over again. Longer, lower and wider than the sedan it replaces, the all-new LS has bold lines that blend the latest Lexus design language with a coupe-like silhouette.

A brand-new platform for the LS

The basis for the new LS is an all-new premium rear-wheel drive platform (GA–L) first realized for the 2018 LC 500. It gives the LS the ability to offer a more dynamic experience on the road without compromising its exceptional level of comfort.

Enhanced performance and smoothness under the hood

In addition to the new platform, the LS also comes standard with an all-new 3.5-liter, twin turbocharged V6 that delivers 416 horsepower and 442 lb-ft of torque. Both numbers represent significant gains over the outgoing LS model’s naturally aspirated 4.6-liter V8 (386 hp and 367 lb-ft).

A new Multistage Hybrid System, which debuted in the LC 500h Coupe, combines a naturally aspirated Atkinson-cycle 3.5-liter V6 gasoline engine with two electric motor/generators to deliver 354 horsepower. The electric motors are powered by a compact, lightweight lithium-ion battery. Additionally, the Multistage Hybrid System creates the feel of a 10-speed automatic transmission for a more responsive driving experience.

A completely reimagined standard of flagship luxury

Inspired by the omotenashi principle that welcomes and envelops passengers, the interior of the LS is a showcase of craftsmanship, comfort and cutting-edge design. The interior ambient lighting is inspired by Japanese lanterns while the Shimamoku-inspired wood patterns feature bold contrasts between light and dark, giving the wood a more vibrant appearance. An optional Executive Package takes rear seat luxury one step further with options for heating and massage in addition to an extra 3.4-inches of legroom compared to the previous LS.

Advanced Safety Features and Driver Support

The comprehensive Lexus Safety System+ comes standard on every LS. It includes a Pre-Collision System (PCS) with Pedestrian Detection, Intelligent High Beam headlamps (IHB), Lane Departure Alert (LDA) and All-Speed Dynamic Radar Cruise Control (DRCC) with Lane Keep Assist (LKA). One step above is the newly available Lexus Safety System+ A that adds Pedestrian Alert, Active Steering Assist, Front Cross Traffic Alert (FCTA), Road Sign Assist (RSA), Lane Departure Alert with road edge detection and Lexus CoDrive, which bundles Lane Trace Assist and All-Speed Dynamic Radar Cruise Control (DRCC) together.

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