Luxury Brand Digital Marketing Portal
Since 2008, Hublot has become the first luxury brand to get involved in the world of football. In fact, Hublot was the “Official Timekeeper” for Euro 2008. The idea for Hublot’s involvement in football came from Jean-Claude Biver, CEO of Hublot and CEO of the LVMH Group’s Watches Division. His idea was to “go where …
Stop focusing on selling luxury goods to those who “can’t afford” to buy what you have to offer. That’s the biggest problem for the majority of luxury brands that I often encounter who enlist my consulting services for luxury PR media enhancement. If a luxury PR firm is only qualifying impressions by counts (likes, fans, …
My first encounter with Natalie Massenet founder of Net-A-Porter was not very inspirational to say the least. She might not even remember it…but I shall never forget. Their rejection and harsh words of wisdom inspired me to develop a luxury PR branding platform for targeting the luxury online shopper. Developing an influential luxury PR media …
Luxury brands meet Charlotte, the new secret best buyer of luxury goods. Do you understand how-to target Charlotte? After launching countless marketing strategies and luxury branding campaigns…Not to mention wasting enormous funds on social media promotions and paid fashion blogger social media endorsements…Only to find out these efforts are still not converting into selling more …
Wonder what it would be like to do something amazing and groundbreaking for luxury watches? Too late Ahmed Seddiqi & Sons already beat you to it, be organizing a Dubai Watch Week that will be a journey of discovery into the world of fine watchmaking, through a cultural and educational platform that will include the exhibitions, forums, watchmaking …
As collaborations seem to be the big winner these days for luxury branding by becoming the “new black” when it comes to marketing strategies. But are luxury brands entering relationships with sustainability in mind? If not the end results can be very harmful to their brands down the road. The icon Birkin bag fallout is …
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