Luxury Brand Digital Marketing Portal
When trying to push an luxury offering the biggest problem is not actually targeting or attracting luxury consumers. Most luxury brands and luxury professionals focus more on luxury marketing for how-to get more affluent consumers to buy luxury goods before they solve their biggest problem. You see when it comes to selling luxury goods and …
For luxury brands the value of an high-end offering is associated closely to the perception of worthiness. What a consumer is willing to pay is the value of their loyalty perception to the luxury brand. A connection that is more psychological and created by heritage purpose. For this very reason a luxury brand’s story is …
Dolce & Gabbana has officially “come out” in a light against gay marriage and all non-traditional families. In a time when the need for global diversity acceptance is vitally important. It can easily be misunderstood to immediately boycott the beloved Italian fashion brand. Yikes, for some that might not even be possible. However, in the …
The hottest demand for Chinese luxury consumers is getting access to smart toilet lids. It seems when you have tons of money a smart toilet lid is a must have. Which is why Chinese tourists are flocking to Japan to buy high-tech smart toilet lids….. Well, the problem is that Chinese tourists are not happy …
The luxury industry has always been known to have some odd trends. Where auctions can fetch millions for used shoes, clothes, cars, etc… Where hand-downs once belonging to the right person or certain families are deemed invaluable goods. It’s no real shock that a former luxury used kitchen would now be in big demand …
photo credit Beyonce via Facebook Designer baby clothes are big business and even high profile celebrity babies want a claiming stake in this booming industry. Fashion designers are quick to take to their social media accounts by flaunting when celebrity kids are seen wearing their gear. It’s like the ultimate honor and the bigger the …
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