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Luxury

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Luxury Brands Have New Merchant Exchange To Engage Wealthy Millennials

Social media is a major concentration of luxury brands. One specific target audience is a desired attraction because of their lifestyle. Luxury brands are very interested in connecting with young and wealthy individuals using social media networking. Which one savvy New York start up is focused on leveraging the gap for luxury brands to engage …

The Luxury Brand War Inside China Online Retailers

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …

Five Steps For Launching Luxury LookBook Spring Summer Campaigns

For luxury brands the start of a new season is the ultimate time to generate publicity buzz. When it comes to high-end luxury the perception of the brand’s message is the key element. So how do you standout in the crowd among spring and summer campaigns of LookBooks? To understand the value of a LookBook …

Luxury PR 2012 What’s Hot, Out, and New Year In

In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …