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Luxury PR 2012 What’s Hot, Out, and New Year In

In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …

Seeding Kim Kardashian For Luxury Wedding Branding Was All Wrong

  Are we to be shocked or even stunned that Kim Kardashian’s marriage to Kris Humphries is ending only after 72 days of marriage. The luxury brands who banked on seeding Kim Kardashian as the luxury wedding brand ambassador are sure to feel the backlash. It was never a smart move to seed Kim Kardashian …

Why Black Luxury Buying Power Only Looks Like Wealth

  Watching Bravo’s The Real Housewives Of Atlanta provides an idea of what ultra luxury lifestyles among wealthy African Americans look like. Certainly those ladies love luxury items, products, and services. However, soon after only season one financial problems touched most of them. A recent study might provide insight into why black spending may also …

China’s Love Affair With Luxury Cars

In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-Class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country. BMW, Daimler and Audi, the …