Creating a new an historic and intimate shopping experience, Assouline, the internationally renowned American publisher of luxury lifestyle literary works, is excited to announce the launch of its first boutique in Venice at the extravagant BAUERs Hotel. About Assouline Renowned for its highly original graphic concept, Assouline creates the most sophisticated books in the world. …
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A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business
Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes …
Luxury PR Dream Job
Vivid Luxury Marketing, a specialist PR and Marketing Agency servicing the Luxury Brands industry in Southern Africa covering areas of Luxury Brand strategy, PR and Publicity, Social Media Management and Luxury Events, has an opportunity for a PR Account Executive / Manager. This role will suit a self-motivated, driven and ambitious individual. Strong relationships with …
Defining A Market For Luxury Books Priced Right At 15K
A sign that the luxury industry is bouncing back is the growing demand for high-end books. Yes, there is a market for luxury books and people are buying books with luxury price tags. What defines a luxury book and the right price to attract this type of buyer? How much would you pay for a …
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