Luxury Brand Digital Marketing Portal
VERO WATER managed to create a sensational luxury marketing campaign that produced a demand for the brand to be the leading water brand of choice. In just a few years, Vero has rapidly become the “water brand of choice” among a growing number of the most celebrated chefs and awarded restaurants, hotels and spas – and …
Erin Riley has been named President of the agency. Riley joins TBWA from San Francisco-based retailer Old Navy, where she served as VP, Marketing and Brand Engagement. She will report to TBWA\Worldwide President and CEO Troy Ruhanen. TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com), a top ten ranked global advertising network that holds Disruption® at …
Are you struggling to sell luxury goods products and services? The problem is likely your branding approach for understanding rich buying habits. When we consult luxury car brands, realtors, boutiques, businesses, etc the key to solving their biggest revenue problems is first educating them on why rich people spend money on luxury goods….Which has less …
The new public relations campaign from Burberry focuses on the story telling of the bottle that is inspired by the black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas …
The new blazing trend in luxury marketing is sponsored content and even social media networks want in on this engagement phenomenon. For luxury brands content marketing creates a better solution to communicate….but will the engagement be effective if it’s not coming from the best matched niche platform?? With the new policy, Facebook is introducing a …
We are super excited to finally announce something that will change the way luxury PR media is going to be delivered to the world. Last year our focus at MosnarCommunications.com was to build the best luxury PR media platform that would inform and educate high net worth consumers about top luxury brands around the world. …
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