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Luxury Brands

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Luxury Brand PR In The Fashion Show Front Row

Luxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media attention. Stars score big pay days to sit front row with perks of freebie clothes and accessories. The celebrity and the luxury brand both partner …

Luxury Brands Who Attract Consumers To Search Online

Traditionally, luxury brands have always had a reputation for being very exclusive. However, as the popularity of online engagement continues to grow so has the demand for inquires. The search for more information on luxury brands has advanced to be Googled for decision making. Hence the reason why more luxury brands are understanding the importance …

Five Steps For Launching Luxury LookBook Spring Summer Campaigns

For luxury brands the start of a new season is the ultimate time to generate publicity buzz. When it comes to high-end luxury the perception of the brand’s message is the key element. So how do you standout in the crowd among spring and summer campaigns of LookBooks? To understand the value of a LookBook …

Macy’s New York City Herald Square Flagship Department Store

Macy’s, Inc. today unveiled an unprecedented, multi-year renovation that will reinvent and elevate the shopping experience at Macy’s flagship store at Herald Square in New York City. The project will fortify Macy’s Herald Square as one of the world’s favorite department stores (it’s already the largest) and a New York City icon. The company is …