Luxury Brand Digital Marketing Portal
Are we to be shocked or even stunned that Kim Kardashian’s marriage to Kris Humphries is ending only after 72 days of marriage. The luxury brands who banked on seeding Kim Kardashian as the luxury wedding brand ambassador are sure to feel the backlash. It was never a smart move to seed Kim Kardashian …
All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra …
To capture attention of luxury car consumers BMW AG’s is sending a strong luxury PR message. Announcing plans to enter the South American market next year for the ultra-luxury Rolls-Royce brand. Timing could not be better with the increasing demand in the luxury sector for ultra luxury products and goods. “Brazil and Chile have …
Watching Bravo’s The Real Housewives Of Atlanta provides an idea of what ultra luxury lifestyles among wealthy African Americans look like. Certainly those ladies love luxury items, products, and services. However, soon after only season one financial problems touched most of them. A recent study might provide insight into why black spending may also …
In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-Class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country. BMW, Daimler and Audi, the …
According to an AdAge article, during the past decade, the Hispanic $110,000-plus households grew 221% compared to 87% for total U.S. $100,000-plus households. This has increased the penetration of Hispanic households among the total $100,000-plus households in the U.S. from 3.7% to 6.5% during that time. So, believe they are out there, but it is …
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