Luxury Brand Digital Marketing Portal
Could going IPO be a smart PR financial move for luxury brands? Prada showed us strength and courage with the anticipation of a public offering this summer. Would this be the key to attract a higher takeover offer in the future? Well, many other luxury brands are starting to think just like this. Prada has …
We say this all the time, luxury is a perception. So the fact that PPR the masterminds behind Gucci wants to make Puma a luxury lifestyle is no surprise to us at MosnarCommunications.com . So what is defined as a lifestyle? Well this is where PPR has a real advantage because when it comes to …
“John Galliano sacked from John Galliano” – Chinese Investors’ Takeover For John Galliano’s fashion label? John Galliano has been fired by his own namesake label following his alleged racist and anti-Semitic tirades. The borad at John Galliano, 91 percent of which is owned by Christian Dior, has agreed to hand over design duties to the …
Tuesday March 15, 2011, 11:50 AM – Official statement by Yves Carcelle, Chairman and CEO of Louis Vuitton: “Louis Vuitton has been present in Japan for over thirty years and our hearts are with the Japanese people in these hard times. We are greatly saddened by this tragedy and we express ours sinceres condolences.” LVMH …
Did your luxury brand product or services make it on the red carpet or in the luxury gifting suites at the Oscars this year? If so you can still make good on your return of publicity exposure from the 2011 Academy Awards. Here is a quick rundown of how to achieve massive exposure and turn …
Feminity, elegance, sensuality, energy and romanticism – qualities as recognisable in Chloé’s clothing and accessories today as they were upon the brand’s creation nearly 60 years ago. Chloe’s talent for evolving its style while remaining true to these underlying values has earned the brand its iconic status amongst the world’s most fashion-conscious and sophisticated women. …
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